Digital Marketing

COURSE OVERVIEW

Digital Marketing Course provides a comprehensive understanding of key digital marketing strategies and tools. Participants will learn to create effective online campaigns, optimize websites for search engines, and leverage social media for brand promotion. The course also includes practical sessions and industry insights to prepare students for successful placements in the dynamic field of digital marketing.

Course Objectives

Mastery of Digital Channels

Gain comprehensive knowledge of major digital marketing channels, including SEO, SEM, social media, email marketing, and content marketing.

Data-Driven Decision Making

Learn to leverage analytics tools for data analysis, interpreting key metrics, and optimizing marketing strategies based on insights.

Strategic Planning

Develop skills in creating effective digital marketing strategies aligned with business goals, target audience, and industry trends.

Campaign Management

Acquire hands-on experience in planning, executing, and managing successful digital marketing campaigns across various platforms.

Brand Building

Understand the nuances of online brand management, reputation, and building a strong digital presence.

Conversion Optimization

Learn techniques to enhance website user experience and optimize conversion rates through A/B testing and other methodologies.

Emerging Technologies

Stay ahead of the curve by exploring the latest tools, technologies, and trends in the dynamic field of digital marketing.

Social Media Mastery

Dive deep into social media platforms, mastering the art of audience engagement, community building, and leveraging influencers.

Course Content

Digital Marketing Fundamentals

1. Introduction to Digital Marketing
2. Understanding Search Engines and SEO

Content Marketing & Copywriting

1. Content Strategy
2. Copywriting Techniques

Social Media Marketing

1. Social Media Strategy
2. Advertising on Social Media Platforms

Email Marketing

1. Effective Email Campaigns
2. Automation and Personalization

Web Analytics

1. Data Interpretation
2 . Reporting

Search Engine Marketing (SEM)

1. Google Ads
2. Bing Ads

Job Opportunities

Digital Marketing Specialist

Social Media Manager

SEO Analyst

Content Marketing Strategist

Email Marketing Manager

PPC Specialist

Data Analyst

Digital Marketing Manager

Projects

Campaign Management Project

Plan and execute a comprehensive digital marketing campaign for a fictitious or real client

SEO Audit and Optimization

Conduct an in-depth SEO audit for a website and implement optimization strategies

Social Media Campaign

Develop and execute a social media campaign, tracking engagement and conversion metrics

Google Ads Campaign

Create and manage a Google Ads campaign, optimizing for maximum RO

Advanced Digital Marketing Placement Support at Edurightz

Industry-Relevant Curriculum

Our course is meticulously designed to align with industry demands. You’ll graduate with the skills and knowledge sought after by top employers in the digital marketing landscape

Dedicated Career Counseling

Our experienced career counselors work with you one-on-one to identify your strengths, aspirations, and areas for growth. Together, we craft a personalized career roadmap tailored to your goals

Resume Building Workshops

Crafting a compelling resume is crucial. We provide workshops on resume building, ensuring your professional document stands out in a competitive job market

Mock Interviews

Practice makes perfect. Our mock interview sessions simulate real-world scenarios, helping you refine your communication skills and boosting your confidence for actual job interviews

Industry Connections

Edurightz has established strong ties with leading companies in the digital marketing space. Benefit from our network as we connect you with potential employers through networking events, webinars, and exclusive job fairs

Internship Opportunities

Gain practical experience through our internship programs. Work on live projects, collaborate with industry professionals, and build a portfolio that showcases your skills to future employers

Our Recruiting Companies

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